QR Code Marketing

Technology Rundown

QR codes, short for quick response, are 2D bar-codes that act as hyperlinks for the physical world. The amount of data that can be stored in one small QR code makes them an extremely valuable marketing tool. A consumer can access images, websites, place phone calls, access a video and store contact information by simply scanning the code with their smart-phone. Although these codes have been around globally for quite some time, they are rapidly becoming more popular in the US. In the past year, QR code scanning figures have gone up more than 700%. This figure isn't surprising when you consider the value and versatility the technology brings to marketers and the convenience it provides for consumers. With over 50% of mobile users already using smart-phones this isn't a trend, it's the new standard.

QR codes bridge the gap between print and digital.

The printed version of these codes can be used on almost all forms of advertising from billboards and business cards to t-shirts and mugs. The flexibility of QR codes allow any type of marketing material to become an interactive and engaging tool for your business. In today's competitive business landscape, it is a requirement to integrate your marketing channels to get the most out of your budget. Not only can you create entire campaigns around QR codes, they can also be integrated into existing campaigns by simply adding a small QR graphic.

Our Experience with the technology

We have recently used QR codes with a local restaurant to gather diner's email addresses in exchange for a coupon to use with their meal. Participation was even better than we expected, and our client now has a database of consumer information to use for direct marketing.

Just a few ideas for ways to utilize QR code technology

• Instant product demonstration videos
• One click contest and survey entries
• Create opt-in marketing lists with only one click from the consumer
• Social media: grow your company facebook page while consumers are at your retail location
• Guerrilla marketing: integration with location-based functionality of smartphones for scavenger hunts involving multiple cooperating local businesses

Our QR Code Platform

We are in the final phase of developing our own platform to create, track, and manage QR code campaigns. The platform will allow our clients to generate their own QR codes and integrate a variety of different modules for surveys, videos, contest entries and more. Our platform will not only give the consumer a reason to provide their information it will also create your own personal database to view all of the information that was gathered to be used for direct marketing.

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